Richard Madden is on the Time 100 list, but why?

Richard Madden is on the Time 100 this year. Why, exactly? I like Madden as much as the next person, but what has he done to put him on this list? Bodyguard was popular for a minute, and it did break him out of the Game of Thrones bubble—is that all it takes? Or is he here as the presumptive heir to...