Tom Cruise's marketing strategy leans into the extra-ness of Jack Reacher while promoting the film in Beijing with Cobie Smulders

Tom Cruise’s Jack Reacher sequel opens next week. Which isn’t too far away. And I feel like it’s been pretty quiet, as Tom Cruise promotional tours go. Normally, when Tom Cruise is promoting a movie, you can’t avoid him jumping out of airplanes and hitting 8 cities in 10 hours, or something equal...